A catchy term like social media refers to the domination of the internet by today’s trending platforms. For example, Instagram is designed to share photos, exchange messages, updates, and promote stuff. Facebook, on the other hand, is a full-on social networking site that allows photo/video sharing, updates, events, and other variety of activities.
PURPOSE
Let’s face it, it’s 2021 and we all have, if not good, but relatively basic knowledge of social media and how they work. But, what if I told you that these platforms can be customized as per your requirements to promote your brand/business/awareness or simply make you famous!
“Social media platforms are one of the fastest-growing industries in the world”
We are pleased to tell you about social media marketing, but before that, what is Marketing? – As quoted by Investopedia “Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.”
Therefore, social media is a great asset to marketing when it comes to your product/service/awareness that needs to be heard around the globe.
HISTORY
Back in the days when there were no social media presence and start-ups of that time could not afford marketing as it was very limited and expensive to do, such as commercials, radio, billboards, but, instead they would go out hand over flyers and meet every person for the sake of getting their business recognized. An average person could not get himself/herself heard by millions. As for massive companies, they had allocated a certain budget only for marketing their business, and hence, cost them a lot.
PRESENT
Now, when you compare it to today, one just cannot do without social media and even so, businesses as well. Start-ups get their business promoted through social media platforms easily, starting with very little costs and a very flexible yet customizable walk-through. An average person can be easily heard, and it looks like the whole world is being heard at the moment. The big companies that we know of, still have budget allocated for marketing just to make them look like they’re at the top of the game, but in reality, they themselves know a few thousands spent on social media can get way more conversations, awareness, recognition than millions spent on billboards.
Trending social media platforms of today can generate thousands of positive leads in a day as compared to people back in the day, where it would take them months or even years to achieve what can be done with a touch of a button. Some of the social platforms that are being used today as follow:
- YouTube
BENEFITS
The key benefit of social media marketing is that the majority of work is done for you by the platforms with little to no costs. They bring you, customers and clients, while you are eating pizza on your couch watching a movie. About 90% of the people affirmed their statement that social media has generated massive sales, and hence exposure to their business.
“The ultimate goal is to locate the right people with mutual interests and understandings, and WOLLAH, you got yourself a lead!”
Following are a handful of benefits that you can achieve from using social media platforms for your business/brand/services and etc. Digital AceTech Solutions, a social media management company that drives results like these for their clients all the time.
1. Brand Awareness:
Social media marketing allows the entire market to connect with your business. Any post shared or even a status update can be seen by thousands of people.
2. More Traffic:
When promoted, thousands of people look into your business and hence follow your business, but, as long what they need to be seeing, or, expect from your business.
3. Improved Search Engine Ranking:
Coming up with SEO-related content for your business along with a social media pack will get you listed way higher than your competitors.
4. Increased in Conversion Rates:
More traffic leads to more conversions. That is why, when you directly interact with every customer, you can show them your business portfolio in more depth where they become secure and start a relationship with your business.
5. Better Customer Satisfaction:
This is a great way to follow back and interact with your customers to get them satisfied, gain trust and encourage them to spread the word, and again do business with your company.
6. Improved Brand Loyalty:
A brand’s loyalty comes with its commitments and regularly interacting with customers to talk about their needs and requirements, and your business to take care of them.
7. Brand Authority:
Customer satisfaction and brand loyalty go alongside each other especially in the case of communication with customers. This makes you more authority-driven towards your business by replying to your customers and letting them know of the sense of care element that your business has over the others.
8. Lower Costs:
Signing up on these social platforms is free, and mainly everything you do is free. When opting for promotion, you are investing very little finance as compared to other marketing tactics and the return on your investment is much much higher.
9. Marketplace Insights:
One of the best advantages is marketplace insight itself. You can track, analyze the needs of your customers and then can act accordingly to produce more sales and create leads.
10. Increase in Leads & Sales:
Social media can bring you a higher amount of leads as well as sales, but the question is how? Going through efficient ways and building strategies to target the right audience is the key goal here.
CONCLUSION
To sum it all up, social media marketing is a very powerful tool for you and your business to reach endless amounts of potential users and customers. Great marketing can create many leads and sales as you already know by now. So start making an audience for business from Facebook, Linked In, YouTube, Instagram, and so on – Don’t miss out on a great deal!